Bob Leefeldt

also written Bob in the book

Biography

Married to the unnamed heiress to the Portland Cement fortune. Accompanied the narrator on his first European trip and introduced him to fine restaurants, antique shops, and Versailles.

Timeline

After only a few months in San Francisco
First European advertising assignments
On his first trip to Europe, on FCB, Bernard worked on a Renauld of France sunglass campaign in Paris and a Beauty on the Beach suntan lotion ad in Cannes. Bob introduced him to fine dining, antique shops, and Versailles.
Bernie's Chapter

Stories mentioning Bob

A First Taste of Europe with BobFCB sent Bernard on his first European trip to create a Renauld of France sunglasses campaign in Paris and a Beauty on the Beach suntan lotion ad in Cannes. Traveling with account executive Bob Leefeldt, he discovered fine restaurants, antique shops, and Versailles. Bob’s example of the good life encouraged Bernard to work harder.

Referenced in

Bernie's Chapter — RICK

Family corrections

Notes sent in by the family and approved on review. They sit alongside the original record — the book's wording is never changed.

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